Best Practices for Creating Hotel Video
Colin Osing, Vice President of Marketing for SoMedia Networks, explains in this VTV eMarketing Minute some best practices to follow when creating a hotel video. If you’d like to read the transcript...
View ArticleBest Methods to Incorporate Video in Your Hotel’s Online Marketing Strategy
Colin Osing, Vice President of Marketing for SoMedia Networks, explains in this VTV eMarketing Minute some of the best methods for incorporating video in an online marketing campaign for your hotel. If...
View ArticleThe Real Secret to Connecting with Travel Shoppers?
In today’s day and age, travel shoppers have access to thousands of travel websites, digital magazines, OTAs and more to research the trip of their dreams. So how can your hotel break through the...
View ArticleOne of the Hidden Benefits of Online Reviews
Ellis Connolly, Executive Vice President of TrustYou, a company that provides online reputation management tools for the hospitality industry, explains in this VTV eMarketing Minute how guests are...
View ArticleWhat’s the Most Important Social Media Metric for Hotel Storytelling?
We know that hotels need to tell a compelling visual story to stand out online, especially on social media, and reach more online travel shoppers. But how can you keep track of your efforts and figure...
View ArticleWhy Hotel Marketers Should Embrace Video
Colin Osing, Vice President of Marketing for SoMedia Networks, explains why video should be embraced and used by hotel marketers. Video has quickly become one of the cornerstones of a hotel marketer’s...
View ArticleHow Will the Shopping Journey Change Next Year?
Will the hotel shopping journey change in 2015? Laurence Bernstein, Managing Partner, Protean Hospitality Partners, a brand marketing consulting company for the hospitality industry, has a few...
View ArticleHow Will Video Change the Travel Industry?
Colin Osing, Vice President of Marketing for SoMedia Networks, explains in this VTV eMarketing Minute how video will change the travel industry and what this means for hotels. If you’d like to read...
View ArticleHow Can Hotels Communicate Value to Travelers?
Hotels can communicate value to travel shoppers so that they’re not just comparing solely based on price. How? Laurence Bernstein, Managing Partner, Protean Hospitality Partners, a brand marketing...
View ArticleHow Can Hotels Leverage Online Reviews to Enhance Their Hotel Story?
It’s never been more crucial to realize the value of hotel reviews, as 81% of travelers said they find user reviews important. However, they’re not just important for travel shoppers, they can also...
View ArticleHow Do I Get My Hotel Video to Show Up on Google?
Colin Osing, Vice President of Marketing for SoMedia Networks, explains in this VTV eMarketing Minute some key SEO tips to get your hotel’s video to show up in search engine results. If you’d like to...
View ArticleWhat Should Hotels Focus on in 2015?
We asked hotel marketing experts all over the world what hotels should focus on in 2015 and compiled their responses – the key digital trends you need to pay attention to – in this one video. In this...
View ArticleWhat’s the #1 Way Your Hotel Can Stand Out on Social Media?
Navigating through the social media landscape and beginning to figure out your place in this digital world is certainly no easy task. Ellis Connolly, Executive Vice President, TrustYou, an online...
View ArticleWhy Should Hotel Marketers Include Video in Their Digital Marketing Strategy?
Colin Osing, Vice President of Marketing for SoMedia Networks, explains in why video should be embraced and used by hotel marketers. If you’d like to read the transcript instead, here’s what he...
View ArticleWhat’s The Next Biggest Trend in Hotel Marketing?
Give your audience a message they can relate to. In this latest episode of VTV, Daniel E. Craig, founder of Reknown, talks reality marketing and using real people and their experiences to convey your...
View ArticleHow Can Visual Storytelling Increase Bookings?
A great story can shape your hotel’s identity and give your online audience relevant content they can look forward to. In an age of information overload, the right visuals with the right text can...
View ArticleWhy Do Hotels Need a Mobile Website?
Lennert De Jong, Commercial Director for citizenM Hotels, says his direct bookings tripled after launching a mobile-optimized website. Watch this video to learn more about why mobile is a must and why...
View ArticleHow Can Hoteliers Create Relevant Content?
A vanity website is a great platform for showcasing your hotel’s story. By creating original content and displaying rich media, travel shoppers searching for a unique experience can learn about how...
View ArticleWhat Must Hotels Know About Mobile In 2015?
Travel shoppers don’t just appreciate a mobile-friendly website, they expect it. No matter the device, travelers want to access your online storefront, gather trip inspiration and learn about the...
View ArticleHow Can Hotels Stay Ahead Of The Technology Curve?
As technology grows and evolves, so does hotel marketing and best practices for targeting your hotel’s ideal guest. Kristi Hawkins, Assistant E-Commerce Manager for Naman Hotels, discusses in this...
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